Social Media Visual Analytics for Events

For large-scale multimedia events such as televised debates and speeches, the amount of content on social media channels such as Facebook or Twitter can easily become overwhelming, yet still contain information that may aid and augment understanding of the multimedia content via individual social media items, or aggregate information from the crowd’s response. In this work we discuss this opportunity in the context of a social media visual analytic tool, Vox Civitas, designed to help journalists, media professionals, or other researchers make sense of large-scale aggregations of social media content around multimedia broadcast events. We discuss the design of the tool, present and evaluate the text analysis techniques used to enable the presentation, and detail the visual and interaction design. We provide an exploratory evaluation based on a user study in which journalists interacted with the system to analyze and report on a dataset of over one hundred thousand Twitter messages collected during the broadcast of the U.S. State of the Union presidential address in 2010.